24

Jan

PIERS 2025

PIERS, an international conference on optics, electromagnetic waves and ICT, to be held in Chiba, Japan in 2025
The Chiba International Convention Bureau (CCB), an affiliate of Chiba Prefecture, announced on December 13, 2022, that the 2025 Photonics and Electromagnetics Research Symposium (PIERS 2025) will be held in Chiba.
PIERS 2025 is an international conference on the fields of optics, electromagnetic waves, and ICT organized by The Electromagnetics Academy overseas, the IEICE in Japan, and the Science Council of Japan. Renowned researchers from around the world will present and exchange information on the latest research results ranging from basic theory to applications and related technologies. The conference contributes to the rapid development of information and communication technologies in Japan and abroad. This is the fourth time the conference has been held in Japan, following Osaka in 2001, Tokyo in 2006, and Toyama in 2018.
The event will be held for six days from November 4 to 9, 2025 at the Makuhari Messe International Convention Center. Approximately 1,300 participants from 50 countries are expected to attend, including 700 from overseas. The economic ripple effect in Chiba Prefecture is estimated at 305 million.
The CCB has been working to invite PIERS 2025 in cooperation with the Japan Tourism Agency, the Japan National Tourism Organization (JNTO), Chiba Prefecture, Chiba City, and Makuhari Messe, as well as with Kazuya Kobayashi, Chairman of the PIERS 2025 Bid Committee (JNTO MICE Ambassador), who is a domestic official.

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24

Jan

Haneda Airport Garden

MICE venue directly connected to the airport “Haneda Airport Garden” will be fully open in January.
The opening of a multi-use facility was recently announced by the Sumitomo Realty & Development Co., Ltd.
The venue is a 12-story building on a 43,000 ㎡ site and is directly connected to Haneda Airport Terminal 3. It consists of a 1,717-room airport hotel, a natural hot spring with a view, an event hall and conference rooms, commercial facilities, and a bus terminal. The hot spring equipped with a sauna, hot stone spa and body scrub treatment is open 24 hours a day and can be used by hotel guests as well as airport users.
The core facility, Hotel Villa Fontaine Premier Haneda Airport, will open first on Wednesday, December 21.Bellesalle Haneda Airport consists of a large event hall that can accommodate up to 1,000 people and 10 meeting and banquet rooms and can be used as a MICE venue directly connected to the airport for international conferences, academic meetings and other events (1,109m2, ceiling height 4.5m).

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24

Jan

34th International Jewelry Exhibition

One of the largest jewelry trade fairs in Japan the 34th International Jewelry Exhibition at Tokyo Big Sight took place for four days from January 11 to 14, 2023. The event was organized by RX Japan and the Japan Jewelry Association.
The exhibition brought together a wide range of products related to jewelry, including diamonds, rubies, emeralds, and other precious stones as well as pearls, semi-precious stones, and related accessories from Japan and abroad: Germany, Italy, Hong Kong, etc.
The fair was attended not only by trade visitors but also by designers and handmade artists.

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24

Jan

Technical Show Yokohama 2023

“Technical Show Yokohama” – the gathering of the latest industrial technologies in the Kanagawa area.
The Kanagawa Industrial Promotion Center and three other organizations will hold the “Technical Show Yokohama 2023” (44th Industrial Technology Trade Fair) at Pacifico Yokohama for three days from February 1 to 3.
This year’s exhibition, a comprehensive trade fair for industrial technology and products will feature 574 booths from 753 companies under the theme of “Meet the Real, Feel the Real”. The venue will be divided into seven zones, including processing technology, equipment, devices, and products, and DX, AI, and IoT, offering the latest technologies and products.
The organizer’s special exhibition area will feature exhibits focusing on the DX and carbon-neutral efforts of various companies and organizations, as well as an SDGs matching event.
In addition to the aforementioned themes, the seminars will also cover topics such as green transformation and decarbonized society.
An online exhibition will also be set up on the official website, from January 10 to February 28.

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24

Jan

Supermarket Trade Show 2023

Supermarket Trade Show 2023 is to be held with 2,046 companies and 3,271 booths.
The 57th Supermarket Trade Show 2023 (SMTS 2023) – the trade show for the food distribution industry will take place for three days from February 15 to 17, 2023 at Makuhari Messe in Chiba, Japan. The event is organized by The Japan Supermarkets Association.
A new Frozen x Food category will be established in the Food Trend Zone. A total of 134 booths from 58 companies and organizations will showcase their best products.
In addition, a frozen food expert Takeshi Nishikawa has been appointed as the ambassador for the Frozen x Food zone.
Supermarket Trade Show 2023 will have 2,046 exhibitors and 3,271 booths (as of January 15, 2023) showcasing more than 1,400 local product manufacturers from all over Japan. 95 overseas companies and organizations from 16 countries will participate with 104 booths.

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24

Jan

Tokyo Auto Salon 2023

Tokyo Auto Salon 2023 attracts 180,000 visitors, up 140% from the previous show.
Tokyo Auto Salon 2023, one of the world’s largest custom car exhibitions, was held at Makuhari Messe in Chiba for three days from January 13 to 15, 2023.
The number of participants (including exhibitors, related parties, and the concurrent exhibition “TOKYO OUTDOOR SHOW 2023”) over the three-day period totaled 179,434 (126,869 in 2022), approximately 140% up from the previous show. Although the number of visitors is not yet close to the pre-Corona edition of approximately 330,000, it is significantly regaining scale.
The number of exhibitors was 341 (vs. 366), the number of vehicles exhibited was 789 (vs. 712), and the number of booths was 3904 (vs. 3318), indicating that the number of booths per company is increasing.
The 2024 Tokyo Auto Salon will be held at Makuhari Messe for three days from January 12 to 14.

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24

Jan

Harry Potter-themed Entertainment Facility Will Open in the Summer of 2023

Harry Potter-themed entertainment facility at the former Toshimaken site will open in the summer of 2023.
On December 1, Warner Bros. Studio Japan, LLC (Toben Jensen GM, Minato-ku, Tokyo) announced that Warner Bros. Studio Tour Tokyo – Making of Harry Potter will open in the summer of 2023 at the former Toshimaen site in Nerima-ku, Tokyo.
Warner Bros. Studio Tour Tokyo is a walk-through entertainment facility where visitors can actually experience behind-the-scenes production of the “Harry Potter” and “Fantastic Beasts” film series.
This facility is the second to open in the world and the first in Asia, following the “Studio Tour London” in the UK, which has attracted more than 16 million visitors since its opening in 2012.
The facility, which occupies an expansive site of approximately 90,000 square meters (the size of two Tokyo Dome), features the Great Hall that often appears in the movies, the Hogwarts Express on lines 9 and 3/4 leading to the Wizarding World, Diagon Alley, and the Hogwarts Moving Staircase area, which offers an interactive experience where visitors can actually become a moving portrait by taking their own picture in front of the portrait.
Advanced reservation is required

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19

Jan

Looking at the Upcoming New Era of Exhibitions. RX Japan x Japan Management Association (JMA)

［Speakers］
・Takeshi Tanaka, president of RX Japan
・Taro Komiya, Senior Managing Director of the Japan Management Association (JMA)

Through the COVID-19 pandemic, society worldwide underwent a major transformation. Digital transformation (DX) has progressed rapidly, transforming people’s values and working styles. The emphasis has shifted to how to achieve maximum efficiency at a minimum cost by making full use of digital technology. Exhibitions are no exception to this trend, and it is no longer acceptable to devote resources to an exhibition simply because it is an annual event, as in the past.
So, what kind of presence should exhibitions have in the future?
To find out, we sat down with Takeshi Tanaka, president of RX Japan, a long-time leader in the Japanese exhibition industry, and Taro Komiya, senior managing director of the Japan Management Association (JMA), to discuss this question.

September 27, 2022, Tokyo Midtown Yaesu
Coordinator: Tatsuro Ikegami

■Exhibitions are the place to demonstrate national strength.

ーHow have you been involved with exhibitions in the past? What is your perception of the nature and role of exhibitions?

Takeshi Tanaka, president of RX Japan
Takeshi Tanaka, president of RX Japan

Takeshi Tanaka
I joined RX Japan (then Reed Exhibitions Japan) in 1999, and at that time, exhibitions had a strong image of being festivals-like events where a large number of people gathered together. The motivation for exhibiting seemed to be more about showing the strength of the company rather than conducting business meetings with buyers. Later, as the economy gradually stagnated, buyers became more serious about the standards they demanded of exhibitions, and exhibitors began to seriously consider cost-effectiveness. They began to analyze their client’s needs in detail. As the organizer, we were working on creating a more meaningful platform for both exhibitors and visitors, when the world faced the COVID-19 pandemic following by the Great Reset. The companies who had continuously exhibited at each show reviewed their budget and the questioned whether the show was really worth attending. We were now at the point where we had to reevaluate what exhibitors were really looking for, and at the same time, we had to prepare objective data that could be used as a basis for our analysis, just like marketing companies do. This flow is expected to accelerate in the future even more. The future development of exhibitions will not be possible without creating a platform by combining the unique advantages of the real world of face-to-face (F2F) with the speed of digital technology. The desire for deliverables and tangible numbers is growing stronger and stronger, so it is up to us as organizers to show how we can meet that demand.

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